The rap vet just landed a new streaming bag and wasted no time calling out the competition.

Soulja Boy has officially partnered with streaming platform Kick, locking in an exclusive deal that expands his digital empire. To celebrate, he dropped a fiery freestyle that takes aim at Twitch, the service he once used heavily before moving on to rival platforms. The clip spread fast across social media, turning his announcement into a viral moment.

This move marks another pivot for Soulja, who’s long positioned himself as both rapper and tech entrepreneur. From pioneering viral YouTube hits to launching gaming consoles, he’s consistently chased new lanes in digital culture. Now, with Kick pushing to rival Twitch for creators and audience share, Soulja’s star power adds a high-profile boost to the platform’s credibility.

The partnership signals a shift in how artists leverage streaming spaces for both content and clout. Soulja’s decision to publicly challenge Twitch underscores the growing competition in the creator economy—and proves he’s still fluent in the art of disruption.

Source: https://www.vibe.com/news/entertainment/soulja-boy-streaming-deal-kick-disses-twitch-1235143051/

Bottom line: Soulja Boy’s Kick deal shows hip-hop’s streaming hustle is only getting louder.